How do you generate business for your franchisees?
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Powerful Brand Presence: Jim’s Mowing has a strong brand both online and in the physical world, with over 120-130 branded trailers on the road, which generate 20-40% of leads in certain markets.
- Strong Online Reputation: The company has a robust online presence, with 40,000 visitors to its website annually and over 1,000 5-star Google reviews, making it one of the highest-rated lawn and garden companies in Canada and possibly beyond.
- Franchisee Independence: Franchisees are not solely reliant on the franchisor for leads. The company provides coaching, training, and best practices to help franchisees generate their own business, including through reviews, repeat customers, and referrals.
- Recurring Business Model: The business is based on recurring services, meaning that if franchisees do a good job, they can maintain long-term relationships with customers, leading to repeat business year after year.
